Privacy Policy
Privacy Policy
Align and its subsidiaries (that is, our member companies, our ultimate holding company and its subsidiaries) (“We”, “Us”, “Our”) values and respects the privacy of its customers and visitors.
This privacy policy (together with any additional data privacy notices on our job sites or in targeted emails) provides you with information about how we collect, use, and share the information we collect from our customers and visitors. It also describes the choices you can make about our use of your information. Our collection efforts are designed to improve the shopping experience of our customers and to provide customers relevant information about our products, services, and promotions. Any changes we may make to our privacy policy in the future will be posted on this page. We are committed to maintaining your privacy while providing you services and by creating a valuable, robust website to provide you with an effortless customer experience, as well as customized services and information.
It applies to our interactions with our customers and visitors, including, but not limited to:
- Use of our websites, including mobile websites
- Use of our applications for mobile phones, tablets or other smart devices
- Phone and email communications
- Social media interactions on our websites and other third party websites like Facebook, YouTube and Twitter
- Viewing our online advertisements or emails
- Use of our websites, including mobile websites
- Use of our applications for mobile phones, tablets or other smart devices
- Phone and email communications
1. Information We Collect
1.1. Contact information
We may collect the names and usernames of our customers and other visitors. Additionally, we may collect your purchase history, billing and shipping addresses, phone numbers, email addresses, and other digital contact information. We may also collect information that you provide us about others.
1.2. Returns information
When you return a product or request a refund or exchange, we may collect information from you and ask you to provide your government issued ID. We use the information we collect from you and capture off of your government issued ID to help prevent fraud.
1.3. Demographic information
We may collect information about products or services you like, or reviews you submit. We might also collect information like your age or gender, postcodes, preferences and interests.
1.4. Location information
If you use our mobile websites or applications, we may collect location data obtained from your mobile device’s GPS. If you use our websites, we may collect location data obtained from your IP address.
1.5. Other information
We may collect other information relevant to customer surveys and/or offers. If you use our websites, we may collect information about the browser you are using. We might track the pages you visit, look at what website you came from, or what website you visit when you leave us.
2. How Information Is Collected
2.1. We collect information directly from you. The following are a few examples of when we collect information from you:
- During website or survey registration
- In connection with an online purchase
- If you return a product or use a rebate
- In connection with your interactions with us as a registered user of our websites.
2.2. We may collect information from you passively.
2.3. We may use tracking tools like browser cookies, flash cookies, and web beacons.
2.4. We collect information from other sources.
2.5. We may get information about you from third party business partners, like an updated address from a shipping vendor.
3. How We Use Information
We use the information we collect for our business purposes, including:
3.1. To respond to your questions and requests. Examples include:
- Fulfilling orders or providing services
- Registering you for a particular website, loyalty program, or extended warranty service or providing you with information regarding such programs or services
- Processing a return
- Responding to a product or service review
3.2. For internal record keeping.
3.3. To improve our products and services.
3.4. To look at website trends and customer interests.
3.5. We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties to assess trends and interests.
3.6. For security purposes.
3.7. For our marketing.
3.8. To communicate with you about your account or our relationship.
3.9. We may contact you to tell you about changes to this Privacy Policy, the Terms of Use of our websites or mobile applications, or changes to any of our programs in which you might be enrolled. We may also tell you about issues with your orders or if there is a product recall.
3.10. For other uses we may disclose to you.
4. Information Sharing
We may share your information for our business purposes and as legally required or permitted, including:
4.1. With third parties who perform services on our behalf.
We share information with our service providers, such as our delivery service providers who ship and deliver your online orders. We might also authorize our service providers to collect information on our behalf. Some service providers may be located outside of the United States. We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions.
4.2. With any successor to all or part of our business.
For example, if all or part of our business is sold we may sell our customer list as part of that transaction.
4.3. If we think we have to in order to comply with the law.
For example, we will disclose information to respond to a court order or subpoena. We may also disclose information if a government agency or investigatory body requests it.
4.4. To protect us.
For example, we will disclose information if we suspect fraud. We will also share information as part of an investigation.
4.5. At your direction.
For example, if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.
5. Your Privacy Preferences
You can register or change your preferences to receive or not receive marketing communications from us by emailing us. Please allow sufficient time for your preferences to be processed. Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, asking you to review a product or service you have ordered, or notifying you of product recalls. If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.
6. Our Sites And Children
Our websites and mobile applications are not created for children. To our knowledge we do not collect information online from children under 18.
7. Security
While we use industry standard means to protect our websites and your information, the Internet is not 100% secure. The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our websites or mobile applications will be completely safe. We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.
8. Links To Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
9. Changes To This Privacy Policy
From time to time we may change our privacy policy. We will notify you of any material changes to our Privacy Policy by posting an updated copy on our website. Please check our website periodically for updates.
10. Tracking Tools We Use
We collect personal and other information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. We use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
10.1. Use of Tracking Tools
We use the Tracking Tools:
- To track new visitors to our websites.
- To identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
- To recognize returning customers.
- To store your password if you are registered on our website.
- To provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on this website or on other websites. We may also get information about your browsing history from our trusted business partners and vendors.
- So we can better understand our audience, our customers, our website visitors, and their respective interests.
10.2. Controlling Our Tracking Tools
Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies.
If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites. If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.
11. Contact Us
If you have any additional queries regarding our Privacy Policy, you can reach us by email at [email protected]